| 引用本文: | 姚珺玉,刘俊勇,刘友波,张建明.智能营销研究概述(二)——我国智能营销发展战略与机遇[J].电力自动化设备,2010,(3):0 |
| .Summary of research on intelligent sales and marketing of smart grid(2):strategy and opportunity of intelligent sale and marketing in China[J].Electric Power Automation Equipment,2010,(3):0 |
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| 摘要: |
| 为建立适应我国智能电网发展的新型电力营销模式,提出了开放、互动的"智能营销"新概念.结合国内现状,制定了智能营销3个发展阶段目标,以逐步实现其与智能电网的融合,探讨了智能电网愿景下智能营销差异化发展道路和在诸多层面发展所面临的挑战与机遇,阐述了广域、精细、集约的智能营销理念,提出可观可控、智能运营等战略目标,为智能电网下的电力营销全新领域拓展奠定了理论基调. |
| 关键词: 智能营销 智能电网 理论体系 需求导向 发展理念 机遇 发展战略 |
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| Summary of research on intelligent sales and marketing of smart grid(2):strategy and opportunity of intelligent sale and marketing in China |
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| Abstract: |
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| Key words: intelligent sale and marketing smart grid theoretical system demand orientation development
idea opportunity development strategy |
